Digital Media Planner – Saatchi & Saatchi, Torrance, CA
At Saatchi LA we believe in creating ideas that can live anywhere. We believe that everyone matters. And we believe that when we work as a team, nothing is impossible.
We strive to bring out the best in each other and in ourselves, and expect applicants to understand the value of close collaboration.
We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the clients we service.
Media Planners are the architects that shape and execute effective advertising campaigns. Your responsibility will be to identify and reach target audiences, as well as evaluate the success of the campaign.
To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.
Day to Day
As a Media Planner, you will work closely with the Consumer Communications (C2) Department in developing and implementing Media Plans that deliver against key performance metrics. Your goal will be to optimize media campaigns to increase brand awareness and help achieve business goals.
What's in it for you?
Mentorship Program
Dog-friendly office
Summer Concerts
Plus all the Standard Perks Full Benefits: Medical | Dental | VisionVacations | Paid Holidays
Learn more about what's happening at Saatchi & Saatchi www.wearesaatchi.com | ig: @we.are.saatchi
Responsibilities
Collect and analyze market data
Provide Media POVs on request including relevant rationale
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for our campaigns
Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Allocate budgets and monitor costs
Evaluate the success of media strategies and campaigns
Responsible for coaching, guidance, inspirational leadership and performance management of all direct reports (if applicable)
Other duties as assigned
Requirements
1-2 years previous experience in media campaign planning or buying
Proficiency in digital media planning including display, mobile, video, programmatic
Understand media fundamental and basic planning principles and planning process
Strong verbal and written communication skills
Working knowledge of media research tools (MRI, Nielsen, ComScore, Simmons, etc.) and ability to analyze syndicated research
Fluent in digital technologies such as but limited to: Doubleclick Campaign Manager, Integral Ad Science, Oracle Blue Kai, DSPs, etc.
Proficient in MS Word, Excel and PowerPoint