Pantone Color of the Year – PANTONE 19-4052 Classic Blue

The 2020 color of the year has been announced and while it may be giving you all the blue jean and night sky vibes it is here to set the tone for the industry in design, fashion and consumerism. While this is also an election year we can anticipate seeing these blue hues bannering signage and branding of candidates abound. Throughout the history of Pantone, the color of the year forms the basis for a vision of what’s to come.

Contrasting last year’s playful Living Coral, this year’s hue is about a “dependable and stable foundation on which to build as we cross the threshold into a new era”¹ While color influences life and life influences color, the Color Experts at Pantone base this decision off of industry trends across disciples from fashion to film.

The Blue of PANTONE 19-4052 is one that reiterates truth, but also peace, tranquility and refuge. Pantone marks this color as the return of another day where we can find qualities of protection, relatability while also promoting calm interactive qualities.

Let’s take a look at the colors of the last decade: